Director of Sales for New Club Openings

Director of Sales for New Club Openings

Here We GROW Again!  

Crunch Fitness is one of the fastest-growing brands in the fitness industry, with 75+ locations and 100+ more planned over the next few years. We believe in making serious exercise fun, fusing fitness with entertainment, and pioneering a No Judgments philosophy. Our culture is built on energy, passion, and innovation, and we’re looking for an exceptional leader to drive the success of new club openings nationwide.

If you’re a motivated, high-energy professional with a proven track record in fitness operations, this is your opportunity to play a key role in our expansion and take your career to the next level!

Position Overview

The Director of Sales for New Club Openings is responsible for the successful launch of new Crunch locations, ensuring each club is fully prepared to hit the ground running. This role involves team training, pre-sale execution, marketing strategies, and operational excellence to drive membership growth and brand consistency.

This position requires extensive travel (up to 100%) to oversee multiple club openings across different regions.

Key Responsibilities

• Training & Development – Train and develop new club management teams to ensure operational success.
• Sales & Marketing – Lead the pre-sale process to maximize membership sign-ups before each grand opening. 50% of the role will be in the field with the team generating leads, lead management, and sales.
• Operational Excellence – Implement and maintain company policies, procedures, and protocols for consistent performance.
• Performance Management – Utilize Key Performance Indicators (KPIs) to track pre-sale success and ensure each club meets its launch goals.
• Leadership & Coaching – Inspire, motivate, and lead by example to create a high-energy, results-driven culture.
• Workshops & Training Sessions – Organize and conduct regional workshops and club-level training for staff.
• Travel & Coordination – Manage travel schedules, expenses, and logistics related to new club openings.

What We Look For

• Proven leadership experience in a multi-location fitness business.
• Strong sales and marketing background with a history of driving membership growth.
• Excellent communication, organizational, and leadership skills.
• Tech-savvy and able to use digital tools to track performance and manage operations.
• Self-motivated, competitive, and goal oriented.
• Strong ability to train, mentor, and inspire teams.
• Ability to travel up to 100% per month as needed.

Benefits & Perks

• Competitive salary + aggressive earning potential
• Medical, Dental, Vision & 401K options
• Paid Time Off (PTO)
• Life Insurance & Short-Term Disability
• FREE Crunch membership + discounted personal training
• Career growth in a rapidly expanding company
• Ongoing leadership & professional development opportunities

If you're ready to turn your passion for fitness and sales into a rewarding career, APPLY TODAY and be a part of Crunch's success story!

​About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness.  The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, and Tennessee and is led by a veteran management team with over one hundred years of combined experience in the fitness industry.  With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness. 

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.